Featuring an Enhanced ArtFile Online that Showcases the Work of WPA Artists
WASHINGTON, DC–Washington Project for the Arts (WPA)-DC's leading artist service organization and contemporary arts presenter - reveals a new brand design and website featuring an enhanced ArtFile Online platform, WPA's interactive, searchable registry that presents, and now makes available for sale, the work of its artist members.
The new "look and feel" is inspired by the vision for the future of WPA as leadership plans for an upcoming move to a dynamic space in the U Street corridor cultural district - timed to coincide with WPA's 40-year anniversary milestone in 2015. The re-brand is a component of WPA's strategic plan for growth and expansion in 2015 and beyond.
WPA engaged ripe, a DC-based design studio, to develop a refreshed visual identity to represent the mission of WPA and its longstanding impact on the community, while also personifying its forward-thinking program.
"The brand is bold, modern, and signals the next decade in our history," said Executive Director Lisa Gold. "The clean aesthetic and black and white palette allows our artists' work to be the focus - staying true to our founding mission as an artist service organization."
ArtFile Online, one of WPA's signature services for member artists, is the centerpiece of the new website, giving greater accessibility to artists' work for viewing and purchase.
"The new website offers an opportunity for increased interactivity between our artists and audience," said Gold. "The multi-dimensional design of the brand represents our approach to programming - WPA is interdisciplinary and engages our many collaborators, from artists, collectors, and curator to the academic community and beyond."
As WPA continues to implement its strategic plan over the upcoming months, organizational announcements will be shared at www.wpadc.org. Follow WPA on Facebook and Twitter @WPADC!
Washington Project for the Arts is a non-profit organization whose mission is to serve as a catalyst for contemporary art. WPA supports artists at all stages of their careers and promotes contemporary art by presenting exhibitions, issues, and ideas that stimulate public dialogue on art and culture. Since its founding in 1975, WPA has showcased the works of thousands of artists and has reached hundreds of thousands of visitors and viewers with its programs and projects. Today WPA stands as the oldest and largest 501 (c)(3) artist membership organization in the region and the premier source for excellence in contemporary art.
WPA is supported by its members, Board of Directors, invaluable volunteers, and by generous contributions by numerous individuals and the DC Commission on the Arts & Humanities, an agency supported in part by the National Endowment for the Arts, The Morris & Gwendolyn Cafritz Foundation, Abramson Family Foundation, Asmar, Schor & McKenna PLLC, Peggy Cooper Cafritz, Capitol Skyline Hotel, The Annie E. Casey Foundation, Center for Democracy and Technology, The Chesapeake Framing COmpany, Clark Construction Group, DC Office of Planning, Design Cuisine, Raymond Garcia, Carol Brown Goldberg and Henry Goldberg, Graham Holdings Company, Gucci, Hickok Cole Architects, Giselle and Benjamin Huberman, Intel corporation, International Association of Privacy professionals, The JBG Companies, Kirkland and Ellis LLP, Yvette Kraft, Maphook, Marshfield Associates, NoMa Business Improvement District, Bill and Alison Paley, William S. Paley Foundation, Peacock Cafe, ripe, Robert Shapiro, Sheppard Mullin, Richter & Hampton LLP, Taproot Foundation, Andres Tremols and Michael Reamy, Turner Construction, Vivo Design, Vornado/Charles E. Smith & Gold Property Company.
September 29, 2014