You might have noticed that things are looking a little bit different when you log on to the WPA website. That’s because WPA unveiled a new website this past week at www.wpadc.org. The site, which was developed by WPA staff in conjunction with Vivo Design of Arlington, VA, includes an update of the menu system, including a complete overhaul of the way that past exhibitions and programs are presented to the user.
The first change users are likely to notice is the new, streamlined menu system and more dynamic home page, which features a gallery of rotating images. “We wanted users to be able to find the things they are interested in quickly and easily,” says Liz Georges, WPA’s Membership Director. “Our new navigation menus are more straightforward, and offer a cleaner, more contemporary look.”
Past programs, exhibitions and events are now presented in a gallery format that permits users to see at a glance all of the programming from a single calendar year. Among the most important improvements is an increased focus on ArtFile Online, WPA's web-based portfolio service. Works from artists with ArtFile Online profiles are now prominently featured in the rotating gallery of images on the home page, and finding the ArtFile Online homepage is easier than ever with a clearly marked link on the top menu bar.
"ArtFile Online is one of the most important benefits we offer to WPA members and it’s important to highlight it as part of the relaunch of the WPA website," says WPA Executive Director Lisa Gold.
ArtFile Online allows WPA members to create a profile that highlights up to 12 images of their work, and those profiles are available to a wide audience that includes curators, gallerists, collectors, and other art enthusiasts. ArtFile Online is one of the most convenient ways to find out about working contemporary artists in the region, and artists featured on the site are able to introduce themselves to a whole new audience.
The redesign of the website has been in the works at WPA for several months. “We’ve worked really hard on this, and it shows,” says Liz Georges. “It’s easier for us to maintain, as well, which means that our members and other users will have the most current information about WPA’s programs, calls for entry, and exhibitions. We’re very excited to have updated and upgraded our web presence.”
June 14, 2012